Every ad platform, click and sale joined and reconciled to your books, so you know what each product and each campaign really earns. Then watched every cycle, so changes are caught early and every move in your ad accounts is measured.
What we do
Four things, one set of numbers
Every fortnight
The fortnightly tracker
Every product read against its own normal range by watchers back-tested on your history. Noise ignored; spikes, slow leaks and growth slowing down flagged early.
Three messages and the headline numbers first, then drop-downs down to profit by product, campaign groups against break-even and each product’s deviations.
Ad platforms, click tracking and your accounts each tell a different story. We reconcile them order by order, so cost per sale and profit are counted on real sales.
Cost us salesCaught two weeks after the change, not two months.
normal wobble around the level beforeone day7-day level
Why it is early
Waiting for every sale to landabout 2 months
Our early read2 weeks
Most sales arrive within 7 days of the click. Counting only those, on both sides of the change, is a fair comparison that tells you six weeks sooner.
Illustration from client work, products renamed and figures changed. A change is only called a cause after at least three other explanations have been ruled out.
Bring us one marketing problem, from “are our ads paying for themselves?” to “why did sales drop last month?”, and we will show you what your numbers really say.
